About Us

About Us

Your success is our priority, and we are here to help you achieve it.

We are passionate about empowering business owners at every stage of their growth journey.
Founded by Ms Sajeda Affejee, a seasoned financial expert with over 20 years of experience, our firm was built on the foundation of providing businesses with the financial guidance and strategic support they need to thrive.
We see ourselves as more than just advisors. We are your dedicated partners, committed to navigating the complexities of finance with you. Whether you are launching a start-up, expanding your operations, or planning for long-term success, we tailor bespoke financial solutions that align seamlessly with your vision and goals.

Our Mission

Find out about the ways to deal with debts if you are falling behind with daily bills, loan and credit card repayments or other commitments & get some free advice by speaking to one of our financial advisers!

Our Vision

Integrity

We uphold the highest standards of honesty and ethical conduct in everything we do.

Transparency

We foster clear, open, and honest communication to build trust and accountability.

Client Satisfaction

We are committed to building lasting partnerships through trust, collaboration, and exceptional service.

Meet Sajeda Affejee

As a former CFO, Sajeda has successfully led financial strategies, optimised financial performance, and steered businesses toward sustainable growth. Her extensive experience across global markets, particularly in Africa, equips her with unique insights into diverse business environments and financial
challenges.
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Sajeda Affejee
Director
Sajeda
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Why Choose Us?

At SA Financial, we go beyond traditional CFO services...

...to deliver tailored financial solutions that drive
profitability and business growth.
Our personalised approach ensures that we grow alongside your business, providing the expertise and support
needed to:
Optimise your financial strategy
Enhance decision-making with actionable insights
Foster long-term financial stability and growth