With over 20 years of experience in the financial industry, Sajeda has worked with leading firms such as PwC, BDO, and a corporate finance boutique, gaining deep expertise in financial strategy, business valuations, transaction advisory, and financial planning. She has helped businesses make informed, data-driven decisions that drive growth and long-term success.
As a former CFO, Sajeda has successfully led financial strategies, optimised financial performance, and steered businesses toward sustainable growth. Her extensive experience across global markets, particularly in Africa, equips her with unique insights into diverse business environments and financial challenges.
Driven by a passion for empowering business owners, Sajeda founded SA Financial to provide businesses with personalised, strategic financial guidance tailored to their unique goals. Her unwavering commitment to integrity, transparency, and client success is the foundation of SA Financial’s approach.
Sajeda holds an LL.M in International Business Law from Université Paris II Panthéon-Assas, a BSc (Hons) in Accounting and Finance from the University of Mauritius, and is a Fellow of the Chartered Certified Accountants.
